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ABC Commercial is an Australian icon in content marketing – they represent the television, digital, and DVD program catalogue of the ABC, as well as programs sourced from independent producers in Australia and internationally. For over 40 years, ABC Commercial has been at the forefront of content marketing, distribution and international program sales.

ABC Commercial have access to Australia’s largest media collection of stock footage, still images, sound bites and television programs from over 80 years of the ABC’s coverage of news, current affairs, sport, science, natural history and the arts.

Challenge

With all this valuable content accumulated over the years the burning question for the ABC was how to best manage the library and capitalise on the content contained in both legacy format and digital content production.

In 2014 ABC Commercial commenced looking for a partner to assist in transforming ABC Commercial from a tape base content distributor to a file based distributor. The ABC Commercial library was a substantial tape based archive critically in need of digitising, storage and metadata tagging in order to develop new markets and revenue streams. The content was clearly of value but needed to be in a format and retained on a platform that could easily searched and retrieved rapidly for monetisation.

The Solution

Media Room was a burgeoning concept that embraced many of the primary needs for ABC Commercial, but more importantly it offered the ABC the unique opportunity to develop features based on their specific needs. With locally based developers many of the current Media Room management features were derived from those initial consultative 6 months of working closely with ABC Commercial. Today ABC Commercial remain one of the large clients for Media Room and continue to work closely with Silver Trak Digital on enhancements and attributes.

The Results

ABC Commercial key requirements are now completely facilitated by Media Room in its capacity as a distribution system. At the core of the platform is encompassed:

  • Fully elastic, secure storage
  • Segregation of content based on type and permissions
  • Secure electronic screener campaigns
  • Transcode and frame rate engine
  • Flexible delivery platform utilising Aspera
  • Automated workflow engine
  • Customisable metadata tagging

As an outcome Media Room has provided ABC Commercial with its platform for monetisation and assisted with the recovery of content from legacy formats by conversion to data. Media Room now hosts more than 8,000 programs for ABC Commercial and collects/distributes more than 15TBs of digital content monthly.

Silver Trak Digital has embraced close working relationships with clients to ensure that our software development is clearly focused on client needs and benefits.