Cricket Australia

Cricket Australia is the governing body for professional and amateur cricket in Australia.

Like other sporting organisations around the world, Cricket Australia has taken full control of the Cricket Australia content that was sitting with various Australian and international broadcasters.

Challenge

CA’s goal in this content hungry market is to build a substantial archive of legacy content which they have been repurposing for local and international distribution. Their current asset management system has proved to be expensive and lacks the feature set functionality to truly suit this purpose.

Solution

Media Room by Silver Trak was offered as an alternative providing an easy to use and inexpensive solution for Cricket Australia.

Cricket Australia secured the content in a private cloud can deliver files and screeners to any audience across the world using Media Room’s Aspera; via download link, Aspera to Aspera or AWS S3 push. In addition to the delivery functionality of Media Room, content ingest through Media Room provides workflow transcode and frame rate conversion capabilities to enable instant file availability for delivery anywhere, anytime.

Media Room has a set of prebuilt transcode/frame rate conversion profiles specifically built for the delivery destinations required by Cricket Australia. These profile configurations are coupled with an

intricate QC processes on newly created programming prior to distribution to ensure compliance.

Outcome

Utilising the Media Room technology has enabled Cricket Australia to aggregate quantities of content and successfully delivered many high-end programming derived files and matches from their exhaustive legacy archive, growing a valuable revenue stream.