Inverleigh

Inverleigh is a leader in non-live sports content. Inverleigh produces and distributes premium sports entertainment & lifestyle programming, including weekly news and magazine programs, timeless catalogue and major event preview content for traditional and digital broadcast platforms.

With operations in Melbourne, London and Miami, Inverleigh currently produces more than 350 hours of premium sporting content yearly and supplies programming to over 330 broadcasters globally.

Challenge

Commencing distribution through a large satellite footprint to more than 300 organisation worldwide Inverleigh soon recognised that this historically cost effective solution held some significant limitations for distribution flexibility. The growing number of media organisations hungry for content had a reluctance to invest in the satellite infrastructure preferring the much cheaper and easier file based delivery catering to the varying file formats and anytime, anywhere delivery.

Inverleigh needed a partner to assist in the transformation from satellite to file based delivery on a growing scale.

Solution

During 18 months close consultation between Media Room and Inverleigh an end to end distribution system was developed and customised.

Media Room introduced a rule based workflow system that based on an incoming file’s attributes would produce one or several output files in various codecs, frame rates and audio configurations.

A unique output would be associated with a unique distribution list to allow for mail merge tagging with a person/organisation on a distribution list being associated with a preferred delivery method; Aspera download link, Aspera to Aspera or AWS S3 push.

Outcome

A simple solution that  today provides Inverleigh with an instant file upload and conforming capability; Media Room now delivers a preferred file format via a preferred delivery method to more than 300 destinations worldwide.

This has significantly cut down on the resources and time required for distribution and allowed Inverleigh additional time to finish programming.