DAMsmart Asia, Silver Trak Digital and TransMedia Dynamics launch Digital Media Supply Chain Centre of Excellence in Kuala Lumpur

For digitisation of motion picture film and restoration of moving image content

KUALA LUMPUR, 11 February 2020 – In a world first today DAMsmart Asia, Silver Trak Digital and TransMedia Dynamics (TMD) signed a Memorandum of Understanding to officially launch a Digital Media Supply Chain Centre of Excellence in a purpose-built facility in Kuala Lumpur. The facility was officially opened by YB Gobind Singh Deo, Minister of Communications and Multimedia Malaysia, alongside representatives from the Australian and British High Commissions.

The new Digital Media Supply Chain Centre of Excellence is part of Silver Trak Digital’s same expansion in and commitment to south east Asia, and now acts as a hub that offers a full range of digital media services to government, media and entertainment clients throughout the region. There’s also high-capacity digitisation and preservation services for any form of aging audio and videotape.

Then the facility offers content aggregation, language, quality assurance and checking for digital video and film, electronic content distribution, DCI mastering, duplication and distribution services integrated with full media asset management using TMD’s highly-acclaimed Mediaflex UMS system.

All in all, this new facility offers a complete set of cutting-edge services and solutions under one roof in a single south-east Asian location.

DAMsmart’s Joe Kelly said, “DAMsmart is the leading specialist archive digitisation and management services provider in Australia. With the backing of our parent company Silver Trak Digital, we launched DAMsmart Asia and this new facility in Kuala Lumpur. It’s clear that all forms of media archives are now at risk of permanent loss within the next few years if urgent action is not taken to convert the physical holdings of videotapes, audiotapes and film into data, due primarily to technology obsolescence and media degradation. With this new facility, our significant experience and expertise in these areas are now available to government agencies and private sector organisations in Malaysia as well as other countries throughout the region.”

DAMsmart Asia are using TMD’s latest generation of Mediaflex®-UMS (Unified Media Services) platform, which provides them with a cloud-native, service-oriented architecture delivering media aware, software-defined workflows.

Mediaflex-UMS supports the management of both physical media and digital content. It enables DAMsmart Asia to manage the digital supply chain of their media content, including acquisition, creation, digitisation, re-purposing, preservation, enrichment, delivery, publishing and archiving through TMD’s own applications and from its extensive list of integration partners.

TMD CEO Carlton Smith added, “The new Digital Media Supply Chain Centre of Excellence is unique. Within the centre TMD will support and maintain the Mediaflex-UMS platform and services and provide general IT support for the entire facility. It truly is a world first and one of a kind offering.”

The new Centre of Excellence also specialises in motion picture film scanning for any film gauge at any resolution and is the first to utilise the new GoldeneyeNet global franchise network, launched this year by one of the centre’s key technology partners, Digital Vision World (DVW).

GoldeneyeNet includes the acclaimed Goldeneye IV Archival Scanner and Phoenix and Loki suite of products that enable DAMsmart Asia to offer clients world-class and award-winning DVO restoration and file-based image processing tools.

The GoldeneyeNet network is central to the facility’s overall offering for film preservation, restoration and archival work with its truly unique Universal Optics and the fact that any film from 8mm to 70mm, including Pathé and every format in between, can be scanned.

DVW’s Director of Global Sales, Mark Coleman, said, “By launching our new GoldeneyeNet platform with DAMsmart at the new Digital Media Supply Chain Centre of Excellence we offer a unique and valuable opportunity to the market. As the most versatile high quality film scanner on the market, Goldeneye IV gives the facility the advantage of being able to tackle any film format that a client has. The opportunity for clients to then have their content processed by experienced operators on our Phoenix and Loki software suites using the same multi award-winning DVO tools used by National Archives and the largest film studios around the world under one roof, is another major bonus. All of this is now available to clients without the need for cost-prohibitive investment on their part.”

The final offering in this amazing new facility comes from Silver Trak Digital themselves who will offer local project management for localisation services throughout the region.

Silver Trak Digital CEO Tim Creswell said, “The new Digital Media Supply Chain Centre of Excellence is an incredible technological achievement and of great value to companies and organisations throughout the region. The local feedback we’ve been given is that south east Asia needs a new, honest, experienced player in the digitisation, restoration and preservation space. There is a digitisation deadline looming due to tape degeneration and format obsolescence and this facility offers the best technologies to address these issues along with excellent customer service to complement them.”

Picture credits
Equipment in use at the new Digital Media Supply Chain Centre of Excellence in Kuala Lumpur

Silver Trak launches new Media Room frame accurate player at NAB 2019

For the first time at this year’s NAB Show, digital content management, production and distribution specialists Silver Trak will be demonstrating the very latest technological addition to their award winning Media Room solution, a new frame accurate player that now includes clipping, markers and annotations, audio track selection, caption extraction and much more.

Over the last five years Silver Trak has designed Media Room to be an agnostic content management platform. Developed for aggregating, hosting, searching and delivering media content anywhere in the world, Media Room focuses on three key concepts for content: security, availability and usage.

Silver Trak COO Christian Christiansen explained Media Room’s new technology development and why it was so significant saying, “At this year’s NAB we will launch and showcase Media Room’s new frame accurate player which includes clipping, markers and annotations, audio track selection, caption extraction and much more.The new Media Room 3 player is unique as it shows proper SMPTE timecode. It also has the ability to set in and out points for clipping, create shot lists and export clips and shot lists with the added ability of transcoding. This is a first.”

Media Room was developed in-house by Silver Trak Digital to not only meet the demands of content aggregation, usage and delivery, but also to allow their customers to take advantage of the economies of scale as it securely hosts multiple clients’ data and provides a very affordable alternative to buying or building one-off content management and delivery systems.

Christiansen added, “The new Media Room 3 platform has the ability to overlay a canvas for annotations with the added functionality whereby markers and annotations created by several unique users can be exported as a single file based on timeline or user. In short, more functionality, more efficiency and a far more effective and useful user experience for our clients.”

Media Room, now entering its third development iteration has proved invaluable to many production and post production companies across Australia, including sporting enterprises, streaming channels, distribution houses and independent producers and companies.

The development of Media Room continues well into the future targeting and incorporating advanced technology innovations such as live stream capture, voice to text, facial recognition and AI integration.

Picture credit
Silver Trak COO Christian Christiansen

Silver Trak Digital is now part of the AWS Partner Network (APN)

Silver Trak Digital – continually striving for excellence is now part of the AWS Partner Network (APN)  having achieved accreditation as an APN Standard Partner.

We are proud to be apart of this network group and look to bring the benefits of the world’s leading web services and cloud computing provider to our clients.

The expertise of Silver Trak Digital in managing your content from ingest to download is totally protected by the advanced security protocols of Amazon Web Services, hosting your valuable content in a fully scalable, certified environment.

For more information on how Silver Trak Digital and Amazon can assist with your content management, security and delivery needs please see our website links or contact directly on +612 9007 5600.

Media Room awarded 2018 winner, Digital Media World

Silver Trak Digital’s Media Room software has been publicly recognised and awarded 2018 winner, Digital Media World – DAM platform for 2018.

DMW is one of Australia’s leading product advocates and research platforms guiding potential users through their listing of researched and highly recommended technology and software service providers and asserts a quality standard and value in its findings and contributors.

Media Room – Content Management system and service has been voted by a panel of DMW judges to be the leading asset management system in Australia and Silver Trak Digital is proud to accept the award.

With Media Room V3 scheduled to be released in 2019 we believe that the Media Room platform will surpass all others and lead the industry across Australia and Asia pacific.

4th year appearance at National Association of Broadcasters (NAB) show Las Vegas

Silver Trak were again in 2018 asked to co-locate with Aspera at the NAB show to represent the array of media industry services for which Silver Trak has become known.

Alongside professional industry services such as Broadcast Duplication, Technical Assessment (QC), Audio Conversion, Digitisation, DC mastering and others, the flagship service Media Room (asset aggregation and management) has captured substantial attention from the industry over the last couple of years.

The simplicity of use and tailored functionality has provided a secure, feature rich asset management platform removing the burden of building or managing in-house technology from content creators.

As a Media Asset Management system it provides all the power and features of the bigger systems at a fraction of the cost and is still capable of modification to suit specific client needs.

“The goal of Media Room software programming was to take away the techno vagaries and provide users with a common sense point and click functionality for content management. Yes you can pay for bigger, fancier systems and then spend your time trying to learn how to navigate the functions; half of which will probably never be used. Media Room was designed in discussion with our customers and reflects what they need” said Christian Christiansen, COO Silver Trak Digital.

The NAB Show in Las Vegas is the largest broadcast and technology show worldwide and boasts some 100,000 visitors passing through the exhibition centre doors over the five days of conference and exhibition.

The next show on the calendar will be Broadcast Asia – Singapore, which though not as big is significant in the Asia Pacific region and again Silver Trak and Media Room will be on display – come and visit us at the Aspera stand.
Better still find out more now by clicking on the below link about how Media Room can give you the freedom to manage your content.

Silver Trak demonstrates broadcast firsts at NAB 2018

Smart media asset management, delivery and distribution on Aspera #SL5910

SYDNEY, 13 March 2018 – Silver Trak Digital will be demonstrating a number of broadcast firsts at NAB 2018 on the Aspera booth #SL5910. As well as a full demonstration of its Media Room smart asset management solution the company will be showing automated transcodes and frame rate conversions, automated workflows and end-to-end distribution systems.

Silver Trak COO Christian Christiansen said, “Most Media Room clients will have a uniform mezzanine file format enabling us to prebuild profiles for their main distribution points. If you have ProRes 422 HQ as your mezzanine file and you want to deliver to a XDCAM HD MXF 50 Mbs to an Australian broadcaster, we can prebuild that transcode and name it as per the destination. At NAB we will be demonstrating how clients can easily choose the name of the destination they are delivering to and Media Room will do the transcode and deliver the new file there automatically. Alternatively users will have the ability to create their own transcodes, including with or without BITC and watermark and save the new output profile. All of this will be on display on our booth.”

Another first on the Silver Trak Aspera booth will be Media Room’s rule-based automation.

Christansen explained, “Media Room clients can set up one or several rules around incoming files which will trigger transcode and framerate conversions. Several choices for destination of the new file is available. We will demonstrate examples including where a client receives material from an overseas distributor but prefers a different framerate.  A rule is created around the attribute of the Video Frame Rate and an output is created to convert the file. The destination is set to overwrite original file so the client automatically replaces every file arriving into a Media Room with a file with the correct framerate. Straightforward, automated and incredibly efficient.”

The final first involves Media Room’s end-to-end distribution system which works in addition to the system’s rule-based automation but where an output is associated with a distribution list and a person on a distribution list is associated with a preferred delivery method.

Christiansen concluded, “In essence Media Room now with automated and rule-based transcodes and frame rate conversions, workflows and end to end distribution systems is the most unique smart media asset management, delivery and distribution solution on the market. NAB visitors can come and see it working in realtime for themselves on Aspera booth SL5910.”

For more on Silver Trak go to: https://silvertrak.com.au

For more on Media Room go to: https://silvertrak.com.au/media-room/

Silver Trak joins Aspera to automate at NAB 2017

Launches new Media Room services on Aspera booth SL8124

SYDNEY 20 March 2017 – The days of having to manually do broadcast transcodes and framerate conversions are limited thanks to new functionality to be launched officially at NAB 2017 within Silver Trak Digital’s Media Room, Australia’s first B2B, platform agnostic, smart digital asset management solution.

Silver Trak MD Christian Christiansen explained, “Media Room resides on the Silver Trak Digital cloud; Media Sphere™, giving you the ability to remotely access your digital content 24 hours a day, 365 days a year, from your desktop, tablet or smartphone. You can log on to your Media Room secure web portal to upload, store, search, view and share your content and use metadata to enable fast searching and access meaningful metadata reports. At NAB 2017 you’ll see we’ve taken the automated side of Media Room to a whole new level as you can now include automated broadcast transcodes and framerate conversions as part of a fully customisable workflow.”

You can of course do your broadcast transcodes and framerate conversions on an ad hoc basis but the real benefit of Media Room lies in its ability to embed these services into the workflow and then fully automate a file’s delivery.

Christiansen continued, “This is a first in Australia and something that will save Media Room users a significant amount of time and money particularly those producing programmes they need to send to multiple destinations. Whereas previously someone had to manually do the broadcast transcodes and framerate conversions for every programme and then arrange the correct delivery method, this can now be fully automated and sent by Aspera download link, from Aspera to Aspera, by Amazon S3 Push or FTP Push.”

Where many assets are still sent by satellite and will continue to be so Christiansen promotes the complementary side to Media Room’s automation and delivery service adding, “Many companies, particularly those in the new media space want file-based deliveries. By using Media Room they can create individual delivery workflows for each asset and assign a specific codec, framerate and distribution list each completely customised to the recipient including how they would like to have the file delivered. All the user has to do is press the button and Media Room takes care of the rest. Media Room also ensures that all transcodes maintain the highest quality possible.”

A full version of Silver Trak Digital’s Media Room including its new and automated broadcast transcodes and framerate conversions will be demonstrated on the Aspera booth SL8124 at NAB 2017.z

Visit us at the 2016 NAB Show Las Vegas

Visit us at NAB Show®, the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums.

With more 1,550 exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. We will be showcasing our latest and most exciting offering Media Room.

Visit us at Booth SL4910 to speak with the team and catch a demonstration of Media Room. If you would like to schedule a meeting with a Silvertrak team member during the show, please contact us. NAB show times are listed below.

iflix chooses high volume asset management workflow solution from Silver Trak

iflix is one of Southeast Asia’s leading Internet TV services, offering subscribers unlimited access to tens of thousands of hours of entertainment in Malaysia, Thailand and the Philippines. iflix users enjoy unlimited access to the largest library of top international, Asian regional and local content on up to five devices of their choice including smartphones, tablets, laptops, computers, TVs and other connected devices. Recently this innovative content provider had a very specific requirement for a high volume workflow solution that would allow them to securely receive and ingest large volumes of premium content. For that solution they turned to Silver Trak and their Media Room smart media asset management system.

Silver Trak MD Christian Christiansen explained, “iflix is a major operation and they have thousands of hours of content that flows through their system at any one time. The company recently announced a succession of landmark content deals with Hollywood and international studios including MGM, Disney, Paramount, Warner Bros. and Twentieth Century Fox to name a few, so their library and offering is very substantial. With that in mind they came to us for a high volume workflow solution that gives iflix the ability to easily, efficiently and securely receive and transcode premium content from multiple studio partners for processing. The critical challenge here was developing a workflow that could comfortably handle the sheer volume of content. This was no mean feat.”

With the challenge and requirements clearly defined Silver Trak’s in-house development team set about creating a custom-built workflow solution that encompassed a wide range of Silver Trak’s services and included their unique Media Room smart media asset management system at its core.

Christiansen continued, “Media Room was critical to the iflix workflow solution as, due to its flexibility and scalability, it allows their smaller suppliers to easily access the Silver Trak ecosystem and deliver content in the same, completely automated way, as any major supplier. This is a big plus as far as efficiency of delivery is concerned.”

Silver Trak’s Media Room smart media storage, management and delivery service is used by some of Australia’s largest free to air broadcasters, streaming companies and content providers including Foxtel, Icon Film Distribution, Transmission Films and Entertainment One. Media Room addresses the specific needs of any broadcaster, production house, post production house or distributor who has media assets they want to store, manage and deliver from the convenience of any web connected device. In simple terms it gives the user 100% control over their assets and the ability to use Silver Trak’s services such as QC, file storage or Aspera fasp™ high speed data transfers without paying any licence fees and without leaving the comfort of their seat.

The Media Room workflow designed and developed by Silver Trak, enabled content to be sent by iflix and its suppliers, received in Media Room, ingested automatically, edited, QC’d, transcoded and then ultimately delivered to its final destination within the iflix transcoding platform.

Christian Christiansen concluded, “Not only did we custom create and build this workflow to be as straightforward and easy to use as possible but such is its efficiency that it can manage over 2,500 hours of content per month. Media Room is a unique smart media asset management system as it has been custom designed, developed and built in-house at Silver Trak. In iflix’s case its uniqueness is even more apparent as we custom-tailored the system to integrate iflix’s content requirements with Silver Trak’s full suite of broadcast services. In addition, all iflix’s assets are stored redundantly and all are easily accessible at anytime. This means iflix and their suppliers can upload, view, amend and deliver those assets 24/7 and all assets are QC’d and secure. All they need is a web-enabled device and Media Room’s enormously powerful workflow is immediately at their disposal.”

About iFLIX
iflix is a partnership between highly successful, disruptive local entrepreneurs and Hollywood heavyweights. Catcha Group and Evolution Media Capital have joined together to create an Internet TV service for Southeast Asia that provides access to tens of thousands of hours of top TV shows and movies from all over the world. From Hollywood and Hong Kong, Seoul and Shanghai, Thailand and Tokyo, iflix places the entertainment you want at your fingertips. For one incredibly low monthly fee, subscribers to iflix have unlimited access on their mobile phone, laptop, tablet, TV… wherever, whenever. Let’s play.

https://www.iflix.com