Silver Trak launches new Media Room frame accurate player at NAB 2019

For the first time at this year’s NAB Show, digital content management, production and distribution specialists Silver Trak will be demonstrating the very latest technological addition to their award winning Media Room solution, a new frame accurate player that now includes clipping, markers and annotations, audio track selection, caption extraction and much more.

Over the last five years Silver Trak has designed Media Room to be an agnostic content management platform. Developed for aggregating, hosting, searching and delivering media content anywhere in the world, Media Room focuses on three key concepts for content: security, availability and usage.

Silver Trak COO Christian Christiansen explained Media Room’s new technology development and why it was so significant saying, “At this year’s NAB we will launch and showcase Media Room’s new frame accurate player which includes clipping, markers and annotations, audio track selection, caption extraction and much more.The new Media Room 3 player is unique as it shows proper SMPTE timecode. It also has the ability to set in and out points for clipping, create shot lists and export clips and shot lists with the added ability of transcoding. This is a first.”

Media Room was developed in-house by Silver Trak Digital to not only meet the demands of content aggregation, usage and delivery, but also to allow their customers to take advantage of the economies of scale as it securely hosts multiple clients’ data and provides a very affordable alternative to buying or building one-off content management and delivery systems.

Christiansen added, “The new Media Room 3 platform has the ability to overlay a canvas for annotations with the added functionality whereby markers and annotations created by several unique users can be exported as a single file based on timeline or user. In short, more functionality, more efficiency and a far more effective and useful user experience for our clients.”

Media Room, now entering its third development iteration has proved invaluable to many production and post production companies across Australia, including sporting enterprises, streaming channels, distribution houses and independent producers and companies.

The development of Media Room continues well into the future targeting and incorporating advanced technology innovations such as live stream capture, voice to text, facial recognition and AI integration.

Picture credit
Silver Trak COO Christian Christiansen

4th year appearance at National Association of Broadcasters (NAB) show Las Vegas

Silver Trak were again in 2018 asked to co-locate with Aspera at the NAB show to represent the array of media industry services for which Silver Trak has become known.

Alongside professional industry services such as Broadcast Duplication, Technical Assessment (QC), Audio Conversion, Digitisation, DC mastering and others, the flagship service Media Room (asset aggregation and management) has captured substantial attention from the industry over the last couple of years.

The simplicity of use and tailored functionality has provided a secure, feature rich asset management platform removing the burden of building or managing in-house technology from content creators.

As a Media Asset Management system it provides all the power and features of the bigger systems at a fraction of the cost and is still capable of modification to suit specific client needs.

“The goal of Media Room software programming was to take away the techno vagaries and provide users with a common sense point and click functionality for content management. Yes you can pay for bigger, fancier systems and then spend your time trying to learn how to navigate the functions; half of which will probably never be used. Media Room was designed in discussion with our customers and reflects what they need” said Christian Christiansen, COO Silver Trak Digital.

The NAB Show in Las Vegas is the largest broadcast and technology show worldwide and boasts some 100,000 visitors passing through the exhibition centre doors over the five days of conference and exhibition.

The next show on the calendar will be Broadcast Asia – Singapore, which though not as big is significant in the Asia Pacific region and again Silver Trak and Media Room will be on display – come and visit us at the Aspera stand.
Better still find out more now by clicking on the below link about how Media Room can give you the freedom to manage your content.