Silver Trak launches new Media Room frame accurate player at NAB 2019

For the first time at this year’s NAB Show, digital content management, production and distribution specialists Silver Trak will be demonstrating the very latest technological addition to their award winning Media Room solution, a new frame accurate player that now includes clipping, markers and annotations, audio track selection, caption extraction and much more.

Over the last five years Silver Trak has designed Media Room to be an agnostic content management platform. Developed for aggregating, hosting, searching and delivering media content anywhere in the world, Media Room focuses on three key concepts for content: security, availability and usage.

Silver Trak COO Christian Christiansen explained Media Room’s new technology development and why it was so significant saying, “At this year’s NAB we will launch and showcase Media Room’s new frame accurate player which includes clipping, markers and annotations, audio track selection, caption extraction and much more.The new Media Room 3 player is unique as it shows proper SMPTE timecode. It also has the ability to set in and out points for clipping, create shot lists and export clips and shot lists with the added ability of transcoding. This is a first.”

Media Room was developed in-house by Silver Trak Digital to not only meet the demands of content aggregation, usage and delivery, but also to allow their customers to take advantage of the economies of scale as it securely hosts multiple clients’ data and provides a very affordable alternative to buying or building one-off content management and delivery systems.

Christiansen added, “The new Media Room 3 platform has the ability to overlay a canvas for annotations with the added functionality whereby markers and annotations created by several unique users can be exported as a single file based on timeline or user. In short, more functionality, more efficiency and a far more effective and useful user experience for our clients.”

Media Room, now entering its third development iteration has proved invaluable to many production and post production companies across Australia, including sporting enterprises, streaming channels, distribution houses and independent producers and companies.

The development of Media Room continues well into the future targeting and incorporating advanced technology innovations such as live stream capture, voice to text, facial recognition and AI integration.

Picture credit
Silver Trak COO Christian Christiansen

Silver Trak Digital is now part of the AWS Partner Network (APN)

Silver Trak Digital – continually striving for excellence is now part of the AWS Partner Network (APN)  having achieved accreditation as an APN Standard Partner.

We are proud to be apart of this network group and look to bring the benefits of the world’s leading web services and cloud computing provider to our clients.

The expertise of Silver Trak Digital in managing your content from ingest to download is totally protected by the advanced security protocols of Amazon Web Services, hosting your valuable content in a fully scalable, certified environment.

For more information on how Silver Trak Digital and Amazon can assist with your content management, security and delivery needs please see our website links or contact directly on +612 9007 5600.

Media Room awarded 2018 winner, Digital Media World

Silver Trak Digital’s Media Room software has been publicly recognised and awarded 2018 winner, Digital Media World – DAM platform for 2018.

DMW is one of Australia’s leading product advocates and research platforms guiding potential users through their listing of researched and highly recommended technology and software service providers and asserts a quality standard and value in its findings and contributors.

Media Room – Content Management system and service has been voted by a panel of DMW judges to be the leading asset management system in Australia and Silver Trak Digital is proud to accept the award.

With Media Room V3 scheduled to be released in 2019 we believe that the Media Room platform will surpass all others and lead the industry across Australia and Asia pacific.

4th year appearance at National Association of Broadcasters (NAB) show Las Vegas

Silver Trak were again in 2018 asked to co-locate with Aspera at the NAB show to represent the array of media industry services for which Silver Trak has become known.

Alongside professional industry services such as Broadcast Duplication, Technical Assessment (QC), Audio Conversion, Digitisation, DC mastering and others, the flagship service Media Room (asset aggregation and management) has captured substantial attention from the industry over the last couple of years.

The simplicity of use and tailored functionality has provided a secure, feature rich asset management platform removing the burden of building or managing in-house technology from content creators.

As a Media Asset Management system it provides all the power and features of the bigger systems at a fraction of the cost and is still capable of modification to suit specific client needs.

“The goal of Media Room software programming was to take away the techno vagaries and provide users with a common sense point and click functionality for content management. Yes you can pay for bigger, fancier systems and then spend your time trying to learn how to navigate the functions; half of which will probably never be used. Media Room was designed in discussion with our customers and reflects what they need” said Christian Christiansen, COO Silver Trak Digital.

The NAB Show in Las Vegas is the largest broadcast and technology show worldwide and boasts some 100,000 visitors passing through the exhibition centre doors over the five days of conference and exhibition.

The next show on the calendar will be Broadcast Asia – Singapore, which though not as big is significant in the Asia Pacific region and again Silver Trak and Media Room will be on display – come and visit us at the Aspera stand.
Better still find out more now by clicking on the below link about how Media Room can give you the freedom to manage your content.

Silver Trak demonstrates broadcast firsts at NAB 2018

Smart media asset management, delivery and distribution on Aspera #SL5910

SYDNEY, 13 March 2018 – Silver Trak Digital will be demonstrating a number of broadcast firsts at NAB 2018 on the Aspera booth #SL5910. As well as a full demonstration of its Media Room smart asset management solution the company will be showing automated transcodes and frame rate conversions, automated workflows and end-to-end distribution systems.

Silver Trak COO Christian Christiansen said, “Most Media Room clients will have a uniform mezzanine file format enabling us to prebuild profiles for their main distribution points. If you have ProRes 422 HQ as your mezzanine file and you want to deliver to a XDCAM HD MXF 50 Mbs to an Australian broadcaster, we can prebuild that transcode and name it as per the destination. At NAB we will be demonstrating how clients can easily choose the name of the destination they are delivering to and Media Room will do the transcode and deliver the new file there automatically. Alternatively users will have the ability to create their own transcodes, including with or without BITC and watermark and save the new output profile. All of this will be on display on our booth.”

Another first on the Silver Trak Aspera booth will be Media Room’s rule-based automation.

Christansen explained, “Media Room clients can set up one or several rules around incoming files which will trigger transcode and framerate conversions. Several choices for destination of the new file is available. We will demonstrate examples including where a client receives material from an overseas distributor but prefers a different framerate.  A rule is created around the attribute of the Video Frame Rate and an output is created to convert the file. The destination is set to overwrite original file so the client automatically replaces every file arriving into a Media Room with a file with the correct framerate. Straightforward, automated and incredibly efficient.”

The final first involves Media Room’s end-to-end distribution system which works in addition to the system’s rule-based automation but where an output is associated with a distribution list and a person on a distribution list is associated with a preferred delivery method.

Christiansen concluded, “In essence Media Room now with automated and rule-based transcodes and frame rate conversions, workflows and end to end distribution systems is the most unique smart media asset management, delivery and distribution solution on the market. NAB visitors can come and see it working in realtime for themselves on Aspera booth SL5910.”

For more on Silver Trak go to: https://silvertrak.com.au

For more on Media Room go to: https://silvertrak.com.au/media-room/