Silver Trak Digital launches revolutionary Media Room 3.0

Next generation Media Asset Management solution

In what is widely being seen as a gamechanger for the media and entertainment industries, Silver Trak Digital has launched version 3.0 of its ultra-advanced, cloud-based Media Room asset management solution.

Media Room 3.0 has a number of exceptional new features including a fully-elastic Aspera cloud service allowing users to collect and distribute files at up to 3Gbs, a frame accurate player, clipping, transcoding and framerate conversions. It also boasts per-recipient dynamic watermarking, IP restrictions and 2FA for increased security. There’s full studio grade DRM and enhanced artwork capabilities for electronic screener campaigns and that’s in addition to AI/ML, speech to text, face and logo recognition, enhanced audio handling and a new Media Room Media Centre for controlled sharing of content.

Silver Trak Digital COO Christian Christiansen explained, “Media Room 3.0 is the culmination of nearly a decade’s development. In 2012 Silver Trak Digital was operating as a 9 to 5 business in an industry that required content services 24 hours a day 7 days a week. Media Room was developed to place Silver Trak Digital right on the user’s desktop providing a 24 x 7 operation. With the industry facing major technology changes moving from tape-based workflows to file-based ones, supporting technologies needed to transition accordingly and provide an easy way for files to be captured, stored, searched and transcoded for rapid distribution. Hence Media Room was born.”

Silver Trak wanted their clients to be able to self-serve many of the services they offered including Aspera file-based deliveries, transcodes and framerate conversions. It was Media Room that would enable this range of services to become available to clients who, critically, would only be paying for them when they used them making the transition to file-based workflows easy and cost effective.

Christiansen continued, “At the time we decided on developing Media Room, the industry had gone through a period of contraction. Many technical and operational people had left and more and more clients relied on Silver Trak Digital to be not just the service provider of highly technical services but also the adviser on technical specs. It was clear Media Room had to play a bigger and more important part in our clients’ day to day operations.”

Thus Media Room was further developed so less technically-minded users could perform more complex services via a particularly easy to use interface.

Christiansen added, “We had to offer Media Room at a price point that would suit the Australian media industry and would allow organisations of any size to take advantage of Media Room’s flexibility. Users, of course, wanted Media Room to make them more efficient, so at every stage of Media Room’s development we consulted with our clients to make sure the features offered were relevant and effective. This close consultative partnership with our clients has been one of the major reasons for Media Room’s success.”

Fast forward to 2021 and Media Room 3.0 is Australia’s preeminent, affordable asset management platform that provides users with even more features than before. Built to manage native broadcast files including 4K content, Media Room allows clients to collect, store and manage content in an intuitive, secure environment.

Explaining the game changing nature of Media Room 3.0 Christiansen said, “Users of Media Room 3.0 can now get all of the features and functionality listed above in one, easy to use interface. We are particularly proud of the new Screener module that allows companies to be individually creative in their presentation and look of screener campaigns with enhanced artwork features, dynamic watermarking and full studio grade DRM. Media Room 3.0 sets a new high bar as result of working in such close partnership with the broadcast, news, sports, distribution, production and post production industries over the past ten years.”

An example of the effectiveness of Media Room 3.0 comes in the distribution of content, which gets a major boost when it is aggregated and collected through Media Room. The content is easily uploaded by third party producers or post production facilities into Media Room which in turn also provides a secure sharing environment for rushes. Media Room then facilitates the storage and management of hundreds of thousands of files in every imaginable format and then delivers them to clients around the world via a simple, straightforward and efficient Media Room-generated delivery.

Christiansen has seen an unparalleled rise in the use and success of Media Room over the last ten years with clients now using the solution across multiple verticals and industries.

He notes that, in addition, one of the major benefits that comes with Media Room is the overall and underlying business of Silver Trak Digital itself. As a result, any client who uses Media Room has easy access to the many services Silver Trak Digital offers such as “eyes on” QC, content preparation and packaging for over 100 OTT, SVOD and AVOD platforms, DCP creation and distribution and much more.

Christian Christiansen concluded, “Media Room benefits all of our clients by making them more efficient, more mobile and agile. As such Media Room 3.0 is a tremendous asset to the industry in Australia as it enables cost effective access to digital services so they are no longer cost prohibitive and challenging.

Even if you are not a Media Room client in the broadcast, production or post production industries, you will have most certainly experienced Media Room by either receiving content from or uploading content into Media Room. Media Room 3.0 builds on a ten year pedigree and takes its users to the next level of services for the future.”

Picture credits
Silver Trak Digital’s new Media Room 3.0 in action

Silver Trak Digital establishes New Zealand office

Going from strength to strength and as part of the company’s continued expansion across the Asia pacific region, Silver Trak Digital has established a new office in Auckland, New Zealand.

Silver Trak COO Christian Christiansen

Silver Trak COO Christian Christiansen explained, “As we were when we opened our offices in Sydney, Canberra, Melbourne and Kuala Lumpur and to meet the unprecedented demand for our services, we are delighted that we are now able to offer to the full range of Silver Trak solutions to all customers across New Zealand from our Auckland office.”

According to Christiansen the main services offered from the NZ office are digital cinema mastering and management including duplicating and distributing content via hard drives or IP delivery to NZ cinemas, working with DAMsmart to provide digitisation services and Media Room to provide advanced asset management services to the NZ market.

The NZ office will also be a hub for technical assessment QC for SD, HD and 4K SDR/HDR content, preparation and packaging services for OTT and broadcast, general broadcast services and a variety of audio services.

Christiansen concluded, “Much like our Sydney, Canberra, Melbourne and Kuala Lumpur offices, if Silver Trak offer a service or solution customers will be able to access it and enjoy its benefits on the ground in New Zealand by visiting or dealing with our Auckland office directly. We also have a very exciting announcement about a new GM for the NZ office coming soon too, so watch this space.”

Silver Trak’s New Zealand office can be contacted by visiting 3D Delta Avenue, New Lynn, Auckland, 0600, New Zealand and by calling  +64 9 2828262.

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Silver Trak COO Christian Christiansen

Silver Trak launches new Media Room frame accurate player at NAB 2019

For the first time at this year’s NAB Show, digital content management, production and distribution specialists Silver Trak will be demonstrating the very latest technological addition to their award winning Media Room solution, a new frame accurate player that now includes clipping, markers and annotations, audio track selection, caption extraction and much more.

Over the last five years Silver Trak has designed Media Room to be an agnostic content management platform. Developed for aggregating, hosting, searching and delivering media content anywhere in the world, Media Room focuses on three key concepts for content: security, availability and usage.

Silver Trak COO Christian Christiansen explained Media Room’s new technology development and why it was so significant saying, “At this year’s NAB we will launch and showcase Media Room’s new frame accurate player which includes clipping, markers and annotations, audio track selection, caption extraction and much more.The new Media Room 3 player is unique as it shows proper SMPTE timecode. It also has the ability to set in and out points for clipping, create shot lists and export clips and shot lists with the added ability of transcoding. This is a first.”

Media Room was developed in-house by Silver Trak Digital to not only meet the demands of content aggregation, usage and delivery, but also to allow their customers to take advantage of the economies of scale as it securely hosts multiple clients’ data and provides a very affordable alternative to buying or building one-off content management and delivery systems.

Christiansen added, “The new Media Room 3 platform has the ability to overlay a canvas for annotations with the added functionality whereby markers and annotations created by several unique users can be exported as a single file based on timeline or user. In short, more functionality, more efficiency and a far more effective and useful user experience for our clients.”

Media Room, now entering its third development iteration has proved invaluable to many production and post production companies across Australia, including sporting enterprises, streaming channels, distribution houses and independent producers and companies.

The development of Media Room continues well into the future targeting and incorporating advanced technology innovations such as live stream capture, voice to text, facial recognition and AI integration.

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Silver Trak COO Christian Christiansen

Silver Trak Digital is now part of the AWS Partner Network (APN)

Silver Trak Digital – continually striving for excellence is now part of the AWS Partner Network (APN)  having achieved accreditation as an APN Standard Partner.

We are proud to be apart of this network group and look to bring the benefits of the world’s leading web services and cloud computing provider to our clients.

The expertise of Silver Trak Digital in managing your content from ingest to download is totally protected by the advanced security protocols of Amazon Web Services, hosting your valuable content in a fully scalable, certified environment.

For more information on how Silver Trak Digital and Amazon can assist with your content management, security and delivery needs please see our website links or contact directly on +612 9007 5600.

Media Room awarded 2018 winner, Digital Media World

Silver Trak Digital’s Media Room software has been publicly recognised and awarded 2018 winner, Digital Media World – DAM platform for 2018.

DMW is one of Australia’s leading product advocates and research platforms guiding potential users through their listing of researched and highly recommended technology and software service providers and asserts a quality standard and value in its findings and contributors.

Media Room – Content Management system and service has been voted by a panel of DMW judges to be the leading asset management system in Australia and Silver Trak Digital is proud to accept the award.

With Media Room V3 scheduled to be released in 2019 we believe that the Media Room platform will surpass all others and lead the industry across Australia and Asia pacific.

4th year appearance at National Association of Broadcasters (NAB) show Las Vegas

Silver Trak were again in 2018 asked to co-locate with Aspera at the NAB show to represent the array of media industry services for which Silver Trak has become known.

Alongside professional industry services such as Broadcast Duplication, Technical Assessment (QC), Audio Conversion, Digitisation, DC mastering and others, the flagship service Media Room (asset aggregation and management) has captured substantial attention from the industry over the last couple of years.

The simplicity of use and tailored functionality has provided a secure, feature rich asset management platform removing the burden of building or managing in-house technology from content creators.

As a Media Asset Management system it provides all the power and features of the bigger systems at a fraction of the cost and is still capable of modification to suit specific client needs.

“The goal of Media Room software programming was to take away the techno vagaries and provide users with a common sense point and click functionality for content management. Yes you can pay for bigger, fancier systems and then spend your time trying to learn how to navigate the functions; half of which will probably never be used. Media Room was designed in discussion with our customers and reflects what they need” said Christian Christiansen, COO Silver Trak Digital.

The NAB Show in Las Vegas is the largest broadcast and technology show worldwide and boasts some 100,000 visitors passing through the exhibition centre doors over the five days of conference and exhibition.

The next show on the calendar will be Broadcast Asia – Singapore, which though not as big is significant in the Asia Pacific region and again Silver Trak and Media Room will be on display – come and visit us at the Aspera stand.
Better still find out more now by clicking on the below link about how Media Room can give you the freedom to manage your content.

Silver Trak demonstrates broadcast firsts at NAB 2018

Smart media asset management, delivery and distribution on Aspera #SL5910

SYDNEY, 13 March 2018 – Silver Trak Digital will be demonstrating a number of broadcast firsts at NAB 2018 on the Aspera booth #SL5910. As well as a full demonstration of its Media Room smart asset management solution the company will be showing automated transcodes and frame rate conversions, automated workflows and end-to-end distribution systems.

Silver Trak COO Christian Christiansen said, “Most Media Room clients will have a uniform mezzanine file format enabling us to prebuild profiles for their main distribution points. If you have ProRes 422 HQ as your mezzanine file and you want to deliver to a XDCAM HD MXF 50 Mbs to an Australian broadcaster, we can prebuild that transcode and name it as per the destination. At NAB we will be demonstrating how clients can easily choose the name of the destination they are delivering to and Media Room will do the transcode and deliver the new file there automatically. Alternatively users will have the ability to create their own transcodes, including with or without BITC and watermark and save the new output profile. All of this will be on display on our booth.”

Another first on the Silver Trak Aspera booth will be Media Room’s rule-based automation.

Christansen explained, “Media Room clients can set up one or several rules around incoming files which will trigger transcode and framerate conversions. Several choices for destination of the new file is available. We will demonstrate examples including where a client receives material from an overseas distributor but prefers a different framerate.  A rule is created around the attribute of the Video Frame Rate and an output is created to convert the file. The destination is set to overwrite original file so the client automatically replaces every file arriving into a Media Room with a file with the correct framerate. Straightforward, automated and incredibly efficient.”

The final first involves Media Room’s end-to-end distribution system which works in addition to the system’s rule-based automation but where an output is associated with a distribution list and a person on a distribution list is associated with a preferred delivery method.

Christiansen concluded, “In essence Media Room now with automated and rule-based transcodes and frame rate conversions, workflows and end to end distribution systems is the most unique smart media asset management, delivery and distribution solution on the market. NAB visitors can come and see it working in realtime for themselves on Aspera booth SL5910.”

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